Hi - I’m Alan. 

If we were meeting in person, I’d look you in the eye and show the left side of my face.

I study relationships, and use this knowledge to transform businesses. I try to understand what makes a person persuasive and why we listen to and trust some people - and not others.

Curious? 

You seem like the type. 

Why not finish what you’ve started and read on for more?

Left Cheek Bias. People judge the left cheek to be more emotional and expressive than the right. I want to appear open and friendly, honest and reliable.

Ovsiankina Effect. Nobody likes to leave a job unfinished. So reminding people they’re already on a journey - maybe even half-way there - is a great way of encouraging them to take the next step.

Welcome to Gray Area – the website for Alan Gray, a Social Psychologist and Behaviour Change Analyst.

I’m a Chartered Psychologist (CPsychol) and an Associate Fellow at the British Psychological Society (AFBPsS).

I’m an expert in the psychology of relationships and use this knowledge to help you and your company achieve success.

All things influence are my speciality. 

So get in touch if you want to improve your sales and marketing, optimise your comms, and strengthen your business's connections both internally and externally. 

I promise, I’m good at what I do.

You can find my work covered in The Financial Times, The Guardian, and The Daily Mail, amongst others; and I’m also frequently featured in popular science books, including, most recently, the Sunday Times Bestseller, Free Your Mind.

If you like, you can check out this coverage in the Media + Features section of this website. 

And why not help yourself to Publications, and Research while you’re at it? 

Go wild!

How Can I Help You?

If you work with human beings – or at least suspect this to be the case – I can be of use. 

Here’s my three key services:

Consultancy

Create change in your company using behavioural science. Connect with your target audience, optimise your comms, and bring the team together.

Training Workshops, Webinars, + Talks

Upskill your team with a guest psychologist – let’s talk influence and persuasion, relationships and connection, purpose and value.

Product Design + Content Creation

Inject behavioural insight into your product development, influencing customer behaviour and satisfaction.